We believe a watch should grow with its owner. It should hold its character, not through perfection,
but through the small marks and memories that come with use. Atelier Nossedh exists for this reason—to make watches that feel close, personal, and lasting.
One exceptional timepiece. Six distinctive expressions.
I simply longed for a small affordable and classical chronograph and felt that it was missing on the market. So i made one.
My name is Alexander Gimell, and I am the founder of Atelier Nossedh—a place where I bring my ideas to life. It’s not a brand in itself, but rather a workshop where I design and create with a focus on aesthetics, quality, and precision. It’s a space for experimentation and refinement, driven by the desire to make something meaningful.
I grew up in Sweden, where design and craftsmanship have always been present in my life. Scandinavian design has influenced my approach, and the name Nossedh means “passing time” in Sámi—a fitting reflection of how I choose to spend mine.
Now, I’ve turned my focus to watches, a passion of mine, to create a timepiece that feels both classic and modern. My goal is simple: to make a watch I truly love, and hopefully, others will too.
Sincerely,
Alexander Gimell
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